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SWEET BALANCE

NO COMPROMISE 

NATURAL SUGAR SUBSTITUTE

THE NEED

 
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There is a global need to cut down the sugar content in all food & beverage indulgence categories

SWEET BALANCE

According to WHO guidelines, adopted by regulators around the world,  adults and children should reduce their daily intake of free sugars to less than 10% of their total energy intake.

THE CHALLENCE

 

In many categories: Replacing sugar = Sacrifice in taste

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Reducing sugar is not as straight forward as it seems, it demands a holistic approach to tackle issues in flavor, color, texture, stability, solubility, viscosity and mouthfeel

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Stability

Aftertaste

Acidity

Mouthfullness / Bulk

Sweetness Quality / Intensity / Reponses Curve

OUR SOLUTION

 
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No compromise on taste & texture versus full sugar products

We offer a natural sugar substitute solution with

When it comes to sugar reduction, getting the SWEET BALANCE right is one of the biggest challenges of the food and beverage industry.

After 5 years of food sensing R&D we developed a  Formula fit for the most challenging Food & Beverage applications.

Based on our propriety formula building blocks we create custom made sweetening solutions  for each food & beverage application.

Natural

Up to 100% sugar replacement

Same mouthfeel & binding properties as sugar

Low glycemic index 

Clean Label

Up to 80% calories reduction

Compliance with highest food safety standards

NATURAL SUGAR SUBSTITUTE

We offer various product forms for multiple category application:

Soft Drinks, Dairy / Plant based beverages, Snacks, Confectionery, Sauces, Ice Cream, Jam, Spreads, Caramel & Nougat Filling and Bakery

To play, press and hold the enter key. To stop, release the enter key.

 

INVESTORS

The company, founded in Nov-21, is a part of the Fresh Start incubator eco system

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LEADERSHIP TEAM

A team of food industry veterans, sugar reduction experts

Yoav Dagan

 CEO & Co Founder

Yoav Dagan

Previously VP Strategy & Biz Dev at Coca-Coca Israel, with vast experience leading NPD,  sugar reduction projects and market launches.

An expert in business strategy.

Dr. Danny Dizer

Founder & CTO

Dr. Danny Dizer

An Ingredients expert with over 40 years of experience of product development and new production lines set up. Developed the SB Secret formula

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Development Technologist

Kami Dror

M.Sc in Biotechnology

Rich experience in food sensing

 

CONTACT US

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We invite you to challenge our team with further implementations of Sweet Balance’s sugar substitute

No compromise sugar reduction solution

Get In Touch

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