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SWEET BALANCE

NO COMPROMISE 

NATURAL SUGAR SUBSTITUTE

THE NEED

THE NEED
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There is a global need to cut down the sugar content in all food & beverage indulgence categories

SWEET BALANCE

According to WHO guidelines, adopted by regulators around the world,  adults and children should reduce their daily intake of free sugars to less than 10% of their total energy intake.

THE CHALLENCE

THE CHALLENCE

In many categories: Replacing sugar = Sacrifice in taste

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Reducing sugar is not as straight forward as it seems, it demands a holistic approach to tackle issues in flavor, color, texture, stability, solubility, viscosity and mouthfeel

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Stability

Aftertaste

Acidity

Mouthfullness / Bulk

Sweetness Quality / Intensity / Reponses Curve

OUR SOLUTION

OUR SOLUTION
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No compromise on taste & texture versus full sugar products

We offer a natural sugar substitute solution with

When it comes to sugar reduction, getting the SWEET BALANCE right is one of the biggest challenges of the food and beverage industry.

After 5 years of food sensing R&D we developed a  Formula fit for the most challenging Food & Beverage applications.

Based on our propriety formula building blocks we create custom made sweetening solutions  for each food & beverage application.

Natural

Up to 100% sugar replacement

Same mouthfeel & binding properties as sugar

Low glycemic index 

Clean Label

Up to 80% calories reduction

Compliance with highest food safety standards

NATURAL SUGAR SUBSTITUTE

We offer various product forms for multiple category application:

Soft Drinks, Dairy / Plant based beverages, Snacks, Confectionery, Sauces, Ice Cream, Jam, Spreads, Caramel & Nougat Filling and Bakery

To play, press and hold the enter key. To stop, release the enter key.

Investos

INVESTORS

The company, founded in Nov-21, is a part of the Fresh Start incubator eco system

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leadership team

LEADERSHIP TEAM

A team of
food industry veterans
and
sugar reduction experts

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Yoav Dagan

 CEO & Co Founder

Yoav Dagan

Previously VP Strategy & Biz Dev at
Coca-Cola Israel, with vast experience leading NPD, sugar reduction projects and market launches.
An expert in business strategy.

MA in Law,
MBA in Marketing.

Dr. Danny Dizer

Founder & CSO

Dr. Danny Dizer

An Ingredients expert with over 40 years of experience of product development and new production lines set up. Developed the SB Secret formula


Ph.D. in Food Science and Biotechnology

Vered Tal

VP Development

Vered Tal

Over 25 years of experience in product development in several company's owned by Osem Nestle. Expertise in the technologies of spices, meat substitutes, salads and baking .
B.Sc in Food Engineering & Chemistry

Kami Dror

Development Technologist

Kami Hason Dror

Major in Biochemistry and food science.
Rich experience in food sensory analysis.

M.Sc in Biotechnology

Contact

CONTACT US

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We invite you to challenge our team with further implementations of Sweet Balance’s sugar substitute

No compromise sugar reduction solution

Get In Touch

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