NO COMPROMISE
NATURAL SUGAR SUBSTITUTE
THE NEED
There is a global need to cut down the sugar content in all food & beverage indulgence categories
According to WHO guidelines, adopted by regulators around the world, adults and children should reduce their daily intake of free sugars to less than 10% of their total energy intake.
THE CHALLENCE
In many categories: Replacing sugar = Sacrifice in taste
Reducing sugar is not as straight forward as it seems, it demands a holistic approach to tackle issues in flavor, color, texture, stability, solubility, viscosity and mouthfeel
Stability
​Aftertaste
Acidity
​Mouthfullness / Bulk
Sweetness Quality / Intensity / Reponses Curve
OUR SOLUTION
No compromise on taste & texture versus full sugar products
We offer a natural sugar substitute solution with
When it comes to sugar reduction, getting the SWEET BALANCE right is one of the biggest challenges of the food and beverage industry.
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After 5 years of food sensing R&D we developed a Formula fit for the most challenging Food & Beverage applications.
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Based on our propriety formula building blocks we create custom made sweetening solutions for each food & beverage application.
Natural
Up to 100% sugar replacement​
Same mouthfeel & binding properties as sugar
Low glycemic index
Clean Label
Up to 80% calories reduction
Compliance with highest food safety standards
We offer various product forms for multiple category application:
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Soft Drinks, Dairy / Plant based beverages, Snacks, Confectionery, Sauces, Ice Cream, Jam, Spreads, Caramel & Nougat Filling and Bakery
INVESTORS
The company, founded in Nov-21, is a part of the Fresh Start incubator eco system
LEADERSHIP TEAM
A team of
food industry veterans
and
sugar reduction experts
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CEO & Co Founder
Yoav Dagan
Previously VP Strategy & Biz Dev at
Coca-Cola Israel, with vast experience leading NPD, sugar reduction projects and market launches.
An expert in business strategy.
MA in Law, MBA in Marketing.
Founder & CSO
Dr. Danny Dizer
An Ingredients expert with over 40 years of experience of product development and new production lines set up. Developed the SB Secret formula
Ph.D. in Food Science and Biotechnology
VP Development
Vered Tal
Over 25 years of experience in product development in several company's owned by Osem Nestle. Expertise in the technologies of spices, meat substitutes, salads and baking .
B.Sc in Food Engineering & Chemistry
Development Technologist
Kami Hason Dror
Major in Biochemistry and food science.
Rich experience in food sensory analysis.
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M.Sc in Biotechnology
CONTACT US
